The Business of Retail
Canadian discussions - a global retail perspective. As the world entered lockdown in March 2020, a small, diverse group of Canadian thought leaders gathered virtually to speculate, collaborate and share their insights on the waves of disruption facing retailers. "The Business of Retail” podcast emerged as an unflinching strategic alternative to the conventional discourse. Listen or watch as root causes are revealed and new paths forward for the wider retail ecosystem are explored.
The Business of Retail
The Great Digital Divide - Are Spending Levels Sustainable?
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Christine Cowan, David Ian Gray, George Minakakis, Gary Newbury, Craig Patterson
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Episode 18
There is an escalating war of engagement by brands in an overcrowded and noisy consumer marketplace. We can’t compete without digital and we can’t afford to get it wrong. But beyond the hype, are current levels of spend sustainable? Why are so many overemphasizing acquisition over retention?