We have been seeing a surge in new fashion and lifestyle brands even as the bigger players in this subsector seem to struggle. Yet making it through to profitable scale remains elusive for many. The TBOR team are joined by Canadian retail executive Christine Day to explore why this is occurring and to discuss the challenges and common pitfalls founders face - and the reasons to be optimistic about their futures.
Christine recently teamed with Seahawks quarterback Russell Wilson and his wife, Ciara, to form a new purpose-based house of brands, the House of LR&C. She formerly scaled Luvo Foods (Performance Kitchen) into a food-as-medicine success in the US, grew Lululemon Athletica post-founder, and took Starbucks global. Christine is passionate about purpose-based lifestyle brands and innovating the go-to-market journey.