There is an escalating war of engagement by brands in an overcrowded and noisy consumer marketplace. We can’t compete without digital and we can’t afford to get it wrong. But beyond the hype, are current levels of spend sustainable? Why are so many overemphasizing acquisition over retention?
There is an escalating war of engagement by brands in an overcrowded and noisy consumer marketplace. We can’t compete without digital and we can’t afford to get it wrong. But beyond the hype, are current levels of spend sustainable? Why are so many overemphasizing acquisition over retention?